Weird Case Study Shows How Deadly Effective the 4 Hour Product Methods Are:
Case Study Video:
$9,431 in just 6 days selling a tiny information product that took me less than 4 hours to create...
Without writing a single word.
About The 4 Hour Product
“It’s so simple…I can’t believe it’s really this easy and I never thought this way of doing things was even possible! It makes everything happen so much easier!”
Hey you…the should-be-more-successful online marketer…
My name is Robert Stukes and I built a seven-figure information product business using these crazy simple methods that no one else out there thought to try…
…using tools and resources that are completely free or insanely cheap that are available on any laptop and smartphone.
And this is no “flash in the pan” company that went dead shortly after…it’s still very much alive and kicking and growing a full twelve years later.
I’m not telling you this to brag (though I am proud). I’m telling you this because you are going to begin replicating this today.
I’m about to show you how. First things first:
The Secret to Quickly Creating High-Quality, Best-Selling Information Products Is So Easy, You Won’t Believe It…Until It Works For You Again and Again
FACT: Information products and e-learning is a $120 Billion (that’s with a B) business that grows leaps and bounds each year.
This is no secret and since you’re familiar with the industry, you’ve probably seen that figure before.
In fact, you may have seen articles and blog posts that cite even higher numbers than that.
So $120 Billion is a conservative estimate.
But here’s the important takeaway:
The information product/eCourse business is growing exponentially each year…
And that isn’t going to change any time soon.
Whether people want to learn more about how to make their lawn’s grass greener, how to build a business, how to get six pack abs, or how to do just about anything else…
There are going to be tens of thousands of people that are willing to “cut to the chase” and pay for that information rather than scour the web for potentially harmful “free” information.
Just like your time is valuable, your customers’ time is valuable.
So they WILL pay for useful information that solves their problems.
And that’s where you come in…
You DON’T have to be an expert. You DON’T have to be a guru. You DON’T have to be a tech wiz.
(I’m both a high school AND a college dropout)
What you DO need is a proven blueprint that cuts through all the noise and allows you to build your business rapidly and distraction free.
Most Information Product Courses Are Filled With Hype, Gimmicks, and Outright Lies
We’ve all seen it…
This so-called “push-one-button-and-download-tons-of-money” systems, or hokey “software” that will spam your way to riches.
It’s all pie in the sky fluff. You know it. I know it. And what really makes you and I angry is that the people who created this trash know it.
(psst…here’s the worst-kept secret of all time: most of the so-called “gurus” that create those courses are only doing so to capitalize on the next big thing)
All of this stuff is giving you a false sense of security…and WORSE…wastes the time you could be using to build a real, sustainable information product business faster than you ever thought possible.
This is Exactly How I Make My Living…
My “bread and butter” so to speak, is my and my information product business and my consulting firm.
As well as running these two businesses, I have written numerous products that have changed the way people run their own businesses…producing many successful students.
But it wasn’t always that way…
Twelve years ago, I was struggling to even create a product...I didn't know how.
And when I did finally figure out how to build it, I didn't know how to sell the darn thing...nobody wanted it!
Does this sound familiar?
No matter what I tried, I still couldn’t get to the point where I had a systemized, stress-free, lucrative “information product selling machine” in place that worked seamlessly to bring in sales 24 hours a day with limited involvement from me.
This is why:
Almost every course I bought on marketing was woefully incomplete. Even worse, almost everything I chased promised a “push button” to riches.
Here's One Example Of Just How Powerful These Simple Methods Are:
Now, before we get into the “nuts and bolts” of how it’s done, I want to preface with a couple of pointers you may be wondering about:
The first one is, “Robert, is this all about using private-label rights or master-resale-rights products and stuff like that?”
This is a logical question to ask.
Because, over the years, a lot of people have taught that the only way to create a product fast is to “cheat” - by throwing together low-quality stuff that’s already out there for public consumption.
But I don’t think that’s right.
Because while I didn’t get into this business to slave away for hundreds of hours to put together information products…
I don’t want to compromise my ethics and sell something that’s low quality or worse, plagiarized.
So to answer the question, no.
My methods of quick info product creation have nothing to do with all that and allow you to create a high quality, 100% unique information product that’s ready to sell within hours.
The next question you may have is:
“Well, Robert surely you’re spending a ton of money on outsourcing and writers to get this done, right?”
Well, truth be told I outsource a lot…but not for this.
These are the fast product creation methods I personally first started developing when I didn’t have the money or the “know how” to outsource.
So, like many great methods…
These methods were borne out of pure necessity. When I first started, I simply couldn’t afford to outsource, so…
I rolled up my sleeves and went to work, testing all kinds of things to make product creation faster and easier.
After tons of failures, I finally found a set of methods that work.
So the answer to that question is again, no.
I don’t rely on outsourcing to make top-quality, best-selling information products within hours.
As a matter of fact, I’m about to explain one of those really cool methods right now…
The The “Zero to Completion in Just 4 Hours Formula… Without Ever Writing A Single Word
Step 1: Easily figure out which info product will earn the most profits quickly
There are two general types of information products that are most profitable:
1. Problem Solvers
2. Quality-of-Life Enhancers
Problem solver information products, obviously, solve problems.
And there’s one type of problem that nearly EVERYONE will pay money to ANYONE that can offer a solution…
…An embarrassing problem.
If you can solve an embarrassing problem for a crowd of people quickly, effectively, and anonymously then you can basically write your own paycheck.
Here’s a few examples:
“How to make sure a cold sore never returns!”
“The no-BS guide to finally, legally fixing bad credit”
“How to Avoid Having Your Car Repossessed (Even if You’re Months Behind on Your Payments!)”
“9 Professional Makeup Tips that Make Unsightly Birth Marks Disappear!”
A quality-of-life enhancer can be pretty much anything and everything that doesn’t solve a problem but gives a huge benefit:
“21 Pro Tips to Make Your Lawn the Greenest on the Block”
“Rogue Car Salesman Reveals Hidden Secrets To Save Thousands!”
“Take Stunning Photos Others Will SWEAR Were Taken Professionally”
“Save Hundreds By Replacing Your Broken Radiator Yourself!”
“How to Make $1,000 in 7 Days from Blogging”
Step 2: Quickly and Effortlessly Create Your Product
One of my favorite ways to create information products that sell fast is to avoid writing them altogether.
Instead, I opt to “talk them out” using one of several available methods. Let me explain…
First, I grab a few books and look up websites on the subject I’m creating my product about.
Next, I quickly identify relevant sections in each book or website that answer the questions I want my product to create.
Then, I fire up speech recognition software such as Dragon Naturally speaking or the free web application dictation.io and paraphrase the relevant information purely by speaking aloud.
If you prefer free Google stuff you’re in luck. Google Docs even recently included a very good, free voice to speech function called “Voice Typing” in its tool menu.
Finally, I cite my sources - the books and sites I got content from - in a works cited section that will also be included in my information product.
Step 3: Get expert authors and bloggers to recommend your information products to their hundreds of thousands of subscribers, website visitors and social media followers…
This is my most powerful method for quickly making sales, period.
Here’s how it works…
See, most of the time, I create information products in markets where I don’t previously have friends to promote me.
That means I have to go out and get the traffic myself like everyone else.
But that doesn’t stop me from quickly making friends with the leading experts and bloggers in that field.
By telling them that I think so highly of their expertise that I’ve cited them as a source in my information product.
You see, almost NO ONE actually cites sources for information products.
And this is a real shame because of two reasons:
1) When you cite sources you used for research that makes it into your product,
Your product stands Heads and Shoulders against all others in your customers’ eyes.
That simple step makes it more legitimate, more authoritative, and makes you a MUCH more trustworthy person to learn from…and purchase from again and again.
2) When you cite a source written by an expert in your niche, that is extremely flattering.
Whether it’s their book, their blog, their website, their video, etc…
When you tell them you respect the work they’ve created from a subject they’re obviously passionate about, you immediately create a powerful kinship.
And that’s when the law of reciprocity starts coming into play…
So after I tell the niche experts that I think very highly of their work…
So highly of it that I cited them as a source in my own product…
I send them a free copy.
This immediately opens a dialogue with them and I’m never afraid to politely ask, at some point,
“Hey, how about letting your subscribers know about the product as well?”
This works extremely well.
I’ve gotten New York Times best sellers to tweet to their hundreds of thousands of fans.
And regularly get highly influential bloggers to write entire posts about my information products.
All because they were flattered because of my genuine interest in the passion they have for their chosen field.
This is exactly why, when you do things this way, there is no such thing as “competition” at all.
You approach the people most would consider competition and you bring them on your side…you make them your colleagues. Your friends.
Now, I won’t mince words…
There is a specific formula to creating extremely high quality information products in hours that you can be assured will be a best seller…
I’ve been carefully crafting and refining that formula for over 12 years now..since i got started in 2004.
Here’s the case study I wanted to share with you…
$9,431 in Just 6 Days Selling a Tiny Information Product That Took Less Than 4 Hours to Create...
Without Writing a Single Word.
While watching TV one day, I saw a commercial for a skin care product.
I had the bright idea that women would appreciate a certain kind of skin care guide enough to buy it online.
Question: What do you think a 30-something year old, football-watching, beer-drinking, steak-eating guy knows about skin care?
Answer: Nada. Zip. Zilch. Absolutely Nothing.
But I took action anyway.
In 3 hours, I had a $49 ecourse…ready to go.
The Result on Day 1:
6 Sales in 12 hours.... 18 Sales in 24 hours...
$846 within 24 hours of coming up with an idea while watching television isn’t bad…But it got better…
The Result After 6 Days:
282 Sales = $13,818.00
I paid out $4,387 in commissions to people that promoted for me that I had only met on Day 3…
Total 6 Day Profit: $9,431
Question: If you could create information products that quickly for that kind of profit…
How many would you create?
While you think about that,
Now that I’ve told you what to do to see your own success, I’m going to show you how to do it.
Your Question: “OK, So What’s This All About?”
First of all, I’m NOT going to bore you with a long, hype-filled sales letter. I think you and I and everyone else has had just about enough of them.
It’s the sad truth that there are entirely too many “strategies,” “techniques,” and “methods” being bought and sold that just plain DO NOT WORK.
Personally, I’m sick of it and I bet you are too.
I created the 4 Hour Product blueprint because there are people out there just like I was – and that may include you – that are sick of spinning their wheels with the next “shiny object” and only want to create a profitable business quickly that will bring income for years.
“What’s the 4 Hour Product?”
The 4 Hour Product is an 8-video training series where I walk you step-by-step through the exact process I developed and refined over the last 12 years…
That I use to ensure that I go from “Zero” to complete product ready for sale in just 4 hours
A proven and tested “real world” rapid product creation method that WORKS IN THE REAL WORLD.
No hype, no fluff, no theory. This is what's working RIGHT NOW.
The ability to start RIGHT NOW with ZERO or VERY LITTLE cost.
A virtual top-to-bottom, front-to-back, NO FRILLS all access pass to the core of my successful information product business with zero fluff…you’ll be off to the races within minutes.
Plug these strategies into your own business immediately and you will shock yourself at how fast you succeed.
Let’s take a look at everything I’m showing you…
These are the exact steps that I use BEFORE I create any product so that I know that I'm not wasting my time. I ONLY create products that I know will be best sellers.
With this proprietary, step-by-step criteria "cheat sheet" you are already ahead of 99% of other product creators out there.
Rather than just tell you how I do things, I show you. It's so much easier to learn that way to me and I know it is for others too.
In Module 2, we walk through the entire process using a real-life example (that you can steal!) niche product so you know exactly what to look for when you go to create your own products.
Here's one thing that most people will never tell you:
The format of your product matters. A LOT.
In Module 3, I show you the Pros and Cons of the most popular types of information products and tell you the absolute best type to create.
Here's a secret: Your customers don't give a damn if you worked hard on your information product. As long as it solves their problem and gives them benefit, they're going to be happy.
Stop beating yourself up thinking this has to be hard. Module 4 proves that it can be easy and your customers will love it.
A continuation of Module 4, Module 5 shows you the exact methodology to product creation the fast, easy way.
Even if you've never created an information product before, you're going to be an "old pro" at this in no time.
"Work Smarter, Not Harder" is my mantra for a reason...
And with the great (free or very cheap) tools available today that weren't just a couple of short years ago, it's never been easier to get your business up-and-running immediately.
There are some methods that are so crazy powerful that when you implement them, you have to step back and wonder how you ever lived without them.
The method in Module 7 is just such a method...and it's so brilliantly simple a child could do it.
In Module 8, we wrap up the 4 Hour Product blueprint with a few more parting tips and advice.
After this Module, you're ready to hit the ground running to create your own 4 Hour Product...the first of many.
What The 4 Hour Product is NOT:
Shiny, hokey, flash-in-the-pan methods
Buggy software built by hucksters that promise the world with zero results.
The same old, re-hashed techniques everyone else has failed with
A scammy, pie-in-the-sky “get rich quick” program
Useless theory or ideas that sound good but don’t work in the real world
Spammy loopholes that only work for a while until that loophole is closed.
The 4 Hour Product will only be available for a LIMITED TIME.
This isn’t some hokey false scarcity tactic. I run two successful businesses and I’m 100% devoted to them just like I’m 100% devoted to giving you the absolute best information on how I run them.
Simply put, I can’t possibly leave this offer up for months on end because I simply do not have the time to offer support for tens of thousands of customers.
So I’ve limited this offer’s availability for seven short days. And once it’s gone, it’s gone…period.
Only those that DO NOT HESITATE will get to SEE THESE RESULTS.
P.S. - Just one more thing...
If you’re like me then you are sick and tired of all the B.S. “strategies,” “techniques,” and “methods” being bought and sold that just plain DO NOT WORK.
You’re also sick and tired of chasing the “next big thing” to finally make the leap into a real, sustainable business.
Just Say No to the so-called “internet marketers” that have never closed one single client in their life…
If you are tired of trying to get the attention of business owners and it is just not working out...
If you are looking for a REAL-WORLD proven method you can use RIGHT NOW to start and grow your business…